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We bought a cycling team! Inside EF Education First's pro cycling experiment – VeloNews.com par EF Education First - Drapac p/b Cannondale - 21-09-2018

EF Education First Pro Cycling, le texte de sa publication du 21-09-2018 18:40:48 :
We bought a cycling team! Inside EF Education First's pro cycling experiment – VeloNews.com : “If you wanted to do a massive branding campaign around the world you’re talking about hundreds of millions of dollars. We’re the company that nobody knows anything about, and we want to tell our story, and we have limited resources. It’s like where do you even start?” - 20-year EF Education First veteran and new EF Pro Cycling President Shane Steffens

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EFEducationFirstProCyclingWe are EF Education First Pro Cycling. #ExploreTheWorld with our team of 27 riders hailing from 11 nations. #pinkargyle

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